Aug 11, 2020  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 332 Consumer Behavior


An analysis of consumer motivation, purchase decisions, market adjustment, and product innovation, including a survey of related explanatory theories. Prerequisite(s): MKT 300 . 3 hour(s).



Add to Portfolio (opens a new window)