SPM 308 Marketing & Communication in Sport

The purpose of this course is to examine the application of marketing principles to the sport industry. Because of this, specific topics will include marketing research, consumer behavior and targeting, as well as the marketing mix (the 4 P’s) of product, price, place, and promotion. The real-life applications of these concepts in the context of high school, collegiate, and professional sport teams as well as sport events will be highlighted. Students are expected to learn and apply these concepts throughout the semester. Additionally, this course is designed to familiarize students with the functions of communication in sports. Students will be exposed to current industry trends and academic theories behind public relations, communication strategies, technology trends, digital and social media communication. 3 hour(s).