SPM 345 Sales and Sponsorship in Sports

Students will be provided with an overview of the sales process and learn how the sales process applies to the sport industry while using hands-on exercises to perpetuate the understanding of the importance of sales. This course will familiarize students with current trends and best practices behind sales prospecting, generating leads, closing accounts, and referrals for ticket, hospitality, and sponsorship sales. 3 hour(s).