MKT 300 Principles of Marketing

The study of consumer and industrial markets and the formulation of marketing policies and strategies relating to product, price, channels of distribution and promotion are stressed. The course seeks to explore fashion and life cycles and consumer behavior as well as the legal and institutional environment of marketing. Prerequisite(s): ACC 201  and ECO 202 ; or SPM 308 ; or permission of the instructor.  Sophomore standing. 3 hour(s).