Business, Marketing Concentration

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Requirements for Business Major

The core and distribution requirements for a major in business are those listed for baccalaureate degrees , with the exception that the social science requirement (3 hours) will be fulfilled through economics, and mathematics (3 hours) will be fulfilled with MAT 144 Finite Mathematics and Brief Calculus for Business Majors , which has a prerequisite. Both of these courses are incorporated into the Common Business Core.

Core Curriculum Requirements 52 hour(s).
Electives 20 hour(s).

Major and Supporting Course Requirements

Lower Division Common Business Core

The following courses compose the Common Business Core (CBC) that must be completed prior to admission into upper division (300-400 level) courses. Only two of the CBC courses may be transferred in from another institution. Of these courses, only one may be from the accounting sequence and only one from the economics sequence. Normally, ECO 202 must be completed at Covenant unless otherwise approved. MAT 141 College Algebra is a prerequisite for ECO 201 , ECO 202 and MAT 144 .

ACC 201 Principles of Accounting I 3 hour(s).
ACC 202 Principles of Accounting II 3 hour(s).
BUS 250 Principles of Management 3 hour(s).
ECO 201 Principles of Macroeconomics 3 hour(s).
ECO 202 Principles of Microeconomics 4 hour(s).
MAT 144 Finite Mathematics and Brief Calculus for Business Majors 4 hour(s).
or MAT 145 Calculus I 4 hour(s).
STA 253 Statistics for Decision Making 4 hour(s).

Common Business Core subtotal: 24

Upper Division Major Requirements

BUS 345 Business Law 3 hour(s).
BUS 350 Business Ethics Seminar 3 hour(s).
BUS 400 Strategic Management 3 hour(s).
BUS 410 Business Research Paper 1 hour(s).
BUS 492 Senior Integration Paper in Business 2 hour(s).
FIN 340 Principles of Finance 3 hour(s).
MKT 300 Principles of Marketing 3 hour(s).
Twelve upper division hours from accounting, business, finance or marketing prefix; approved economics and computer science courses (maximum of 6 hours transferred from another four-year institution). 12 hour(s).

Upper division major subtotal: 30

Total hours for the major: 54

Total degree hours: 126

Please consult course descriptions regarding prerequisites.

Requirements for Marketing Concentration

MKT 300 Principles of Marketing 3 hour(s).
MKT 332 Consumer Behavior 3 hour(s).
MKT 335 Promotion 3 hour(s).
MKT 410 Marketing Research 3 hour(s).
MKT 415 Marketing Management 3 hour(s).