Business, Marketing Concentration

Requirements for Business Major

The core and distribution requirements for a major in business are those listed for baccalaureate degrees, with the exception that the social science requirement (3 hours) will be fulfilled through economics, and mathematics (3 hours) will be fulfilled with MAT 144 Finite Mathematics and Brief Calculus for Business Majors  which has a prerequisite. Both of these courses are incorporated into the Common Business Core.

• Core Curriculum Requirements 53 hour(s).
• Electives 19 hour(s).

Major and Supporting Course Requirements

Lower Division Common Business Core

The following courses compose the Common Business Core (CBC) that must be completed prior to admission into upper division (300-400 level) courses. Unless completed prior to enrolling at Covenant, only two of the CBC courses may be transferred in from another institution with approval by the department. Of these courses, only one may be from the accounting sequence and only one from the economics sequence. Normally, ECO 202  must be completed at Covenant unless otherwise approved.  MAT 141 College Algebra  is a prerequisite for ECO 201 , ECO 202  and MAT 144 .

• ACC 201 Principles of Accounting I 3 hour(s).
• ACC 202 Principles of Accounting II 3 hour(s).
• BUS 250 Principles of Management 3 hour(s).
• ECO 201 Principles of Macroeconomics 3 hour(s).
• ECO 202 Principles of Microeconomics 4 hour(s).
• MAT 144 Finite Mathematics and Brief Calculus for Business Majors 4 hour(s).
• or  MAT 145 Calculus I 4 hour(s).
• STA 253 Statistics for Decision Making 4 hour(s).

Upper Division Major and Concentration Requirements

• BUS 345 Business Law 3 hour(s).
• BUS 350 Business Ethics Seminar 3 hour(s).
• BUS 400 Strategic Management 3 hour(s).
• BUS 410 Business Research Paper 1 hour(s).
• BUS 492 Senior Integration Paper in Business 2 hour(s).
• FIN 340 Principles of Finance 3 hour(s).
• MKT 300 Principles of Marketing 3 hour(s).
• MKT 332 Consumer Behavior 3 hour(s).
• MKT 335 Promotion 3 hour(s).
• MKT 410 Marketing Research 3 hour(s).
• MKT 415 Marketing Management 3 hour(s).

Total hours for the major: 54

Total degree hours: 126

Please consult course descriptions regarding prerequisites.