Sep 07, 2024  
2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 335 Promotion

A study of the dimensions of promotional marketing, including advertising, personal selling, public relations, and sales promotion. Prerequisite(s): MKT 300  or PSE 308 . 3 hour(s).


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